We all know that people use a Search Engine to get things for themselves, either that means buying them or searching for services to use for themselves or their businesses. What you might not know is that people usually research online even when their full intentions are to go to a physical store and buy them from there.
If you want to capture valuable traffic that will come to the website and covert you have a lot of works to do so you can direct them to the correct place on the website. You need to think of a solid strategy that will work for all of your customers and their experience with your website - implement it correctly on the website and keep updating your algorithm to the latest changes and trends.
Don't forget to keep the rest of your business running and make sure you can properly serve the leads and prospects your rankings generate. Remember, if you don't have a good inbound marketing strategy in place to turn that traffic into leads your rankings won't be worth much.
If you believe this is all for you it's time to put together a game plan and get to work. The reward for your efforts could produce enough traffic and leads to help you reach your business' goals. Failing to market your business online through search engine marketing could certainly cause you to miss your projections by a larger gap every year.
The first step is putting together the right SEO strategy. Too many campaigns are doomed to fail before they get off the ground as companies focus on keywords that are too broad, don't get enough traffic, or are too competitive to compete for. Your focus keyword list should start broad and use analytics to narrow down to the very best keywords for your business and website to compete on.
Hint: Narrow the competition & relevance of broad keywords to include local elements and more specific services. For example, instead of going after 'marketing' we work for 'inbound marketing' and 'Denver marketing companies'.
With your strategy in place it's time to begin implementing across your very best optimization vehicle, your website. Every page on your website needs to include the critical optimization elements that help Google understand what each page is about. Each website page needs to have the following elements addressed with a single focus keyword...
Important hint: Build these optimization points in while remembering that you're still talking to humans. Make your strategy user-friendly and work your keywords in naturally while being mindful not to over load any page.
When Google put out their Panda algorithm update in 2011 they put out a message to web builders: Don't let your site get stale. That meant that sites will be rewarded for continually improving their content, growing the amount and quality of relevant and resources web pages. If you want your search engine rankings to improve you better build your site out over time.
Keep it fresh and keep it growing by implementing a sound strategy. Add tools, resources, and informative content to help visitors understand how to use your site to educate themselves and understand their options.
Worth Mentioning: Support your primary pages with layers of supporting content pages. Link these pages to the appropriate primary page to pass additional keyword authority accordingly.
To further support your website content strategy you have build a blog on your website. There is an overwhelming amount of data and research to support the benefits of blogging, suffice it to say it's an enormous aid to search engine strategy.
Every new article you publish counts as a new indexed page on your website and the articles can also be promoted and distributed socially to drive additional traffic to your site.
The key to effective blogging is to build topics and choose a focus keyword for each article. Write about the kinds of things your potential clients are interested in learning about. Don't be overly promotional about your own products, focus on the industry and solutions in whole.
Keep a Note: Blog articles are meant to be casual and brief, keep them that way. 700 words should be plenty for most articles, get to the point, break up your content with bold points and imagery, make it look like this!
Now it’s time to energize your SEO strategy with some quality inbound links. Inbound links are created when other websites link back to your website as a relevant resource in support of their content. Obtaining links from vendor sites, supplier sites, and authoritative industry sites can really boost the relevance of your website on search engines.
Guest blog articles are a fantastic application. The idea behind guest posts is that everyone wins. The host site gets a good piece of quality content, it's readers get yet another piece of information relevant to their interests, and you get to expose yourself to a completely new audience by posting to their blog instead of your own. By including a properly placed hyperlink back to your website you gain the quality inbound link that will drive better search engine rankings.
Hint: Less is more here, spend your time getting less total links, but higher quality links. Target the sites you want to earn links from and contact their webmaster or marketing department to explore the potential. If you are already on it you are on a very good step of your SEO strategy for your website.
Nothing you do will be perfect, you need to have a continual review strategy for your entire campaign. Pull reporting often and review analytics to track the hits and misses. Focus extra time on keywords that aren't moving enough and repeat the steps you took that brought results in the past. You'll get better as you go, and there are hundreds of great resources to help improve areas of weakness.
Very Important: Google Analytics is a fantastic source for good reporting, insight, and application to make sure your efforts are maximizing results. Set it up with one breath on your website and start getting new content for it at anytime.
Something most websites that forget to take up and follow as a step is to verify their website "property" with as many webmaster tools as you wish. Google would be the one and most important to get verified upon. Most people starting out a website especially via a website builder do not know or even forget to ask how to get their website on Google awaiting that Google's althorithm will magically pick up their website and index it in a second (WRONG!).
It's very important for Google and other Search Engines such as Bing, Yandex or Baidu to know who owns this website, it's an amazing tool to use for reporting, analyzing as well grabbing up to the successes or mishalps you had with your SEO. Especially if you are using a Website Builder like SITE123, Wix or Weebly is to use those tools into submiting your website's SITEMAP to them so they can read it up and start the indexing process.
Note: Google Webmasters tool (renamed to : Google Search Console) is one of the most important tools for you to use to get your website seen and followed as a first step, the rest would start on the top into implementing the best strategy you use for your website to get a better ranking.
Generally it's very important to have all of those steps in mind if you wish to get started with getting your business out there using SEO - there is a lot of work to be done as you grow but if you are really considering life on the web for you or your company would be to get yourself out there using a strategic manner. If you feel that you don't have the enough knowledge there is always the option to hire someone to do it for you. Marketing Agencies are the ones to help you with that matter as well there are amazing Freelancers with incredible talent and experience over this on Upwork.com to help you make it happen.